Role Of Digital Marketing For Travel Business
Gone are the days when we had to actually visit a travel agent to book air tickets to our beloved travel getaways.
Nowadays, it is fairly easy to book flight tickets, hotel bookings and even tour packages at just a few flicks of our fingers. Isn’t it so?
And that too at the lowest prices and the best discounts.
So, as our times have been changing, the role and impact of digital marketing also has made a significant emphasis on the travel industry which is what precisely we are going to discuss in our blog post.
But wait! Before that, we need to first understand the basics of the fact that what is digital marketing?
Yes, that is what precisely what it is.
So, in the travel industry as well this process plays a very significant role when it comes to conversions and making profits.
But what exactly are the factors which affect the travel business in terms of online marketing?
#1. Search Engine Marketing
Search engine marketing is a paid method of marketing under which a travel business targets the right segment of the audience using platforms like Google Ads, Bing Ads. Platforms like these have been provided to the user by these search engines itself.
To understand this, we can say that, the marketing head of company XYZ will run promotional ad campaigns on let’s say Google using Google Adwords to drive paid traffic on their website. In this case, the user who is coming on to the search engine is coming with an intention of buying air tickets to some place and when he types certain keywords on a platform like Google the ad of company XYZ shows on the top 4 paid results hence increasing the Click Through Rate quite effectively.
#2. Search Engine Optimization
Search engine optimization is the process of ranking your website with hard manual efforts on the first page of major and minor search engines like Google, Bing, Duck Duck Go so that you get to save the cost of running ads on these very search engines hence saving your money.
#3. Social Media Optimization
Social media is a very interesting way of promoting your business products and services and travel business is no different in that.
Social media handles like Instagram, Facebook, Pinterest, LinkedIn are quite great when it comes to creating a buzz around your brand.
Blogging is yet another great way of the market your product and services. And for a travel business, topics like 10 Popular Destinations To Visit In Europe or perhaps Top Travel Getaways To Visit With Your Kids can prove to be quite helpful.
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