What is content marketing? Is social media responsible for or plays an important role in content marketing?
There is no doubt that in today’s times digital or online marketing has become very significant for small and big businesses alike.
Why? Because the internet users in the year 2018 have passed the mark of 4 billion. Yes, my friend, more than 4 billion people are on the internet. Living and thriving.
It is also to be noted that when we say “digital marketing” or “online marketing” then by this we mean that there is a very wide scope of factors which in turn are responsible for making it what it is like Search Engine Optimization, Content Marketing, Blogging, Social Media and there are so many other important components as well included in it.
However, today we will try and explore that how social media is responsible when it comes for marketing your content?
And this is where particularly we as business owners, bloggers, people who are offering products and services have a great amount of scope to do miraculously well. We just need to find the correct spot and crack it up.
Isn’t it so?
However, we also need to understand here that social media is not just for garnering likes, shares and retweets. Surely it is about that but also at the same time, it is about educating our audience about what we as a brand actually are.
And how are we different from our contemporary brands in the online space? What values and skill set do we bring on to the table and how can we help our customers to achieve what they truly want out of their particular business.
I think this is the crux of content marketing – telling your potential customers that how can you make a difference to their business and how can you help them uplift it?
The word “How” plays an important role here and that’s a collective team effort.
We also need to observe here that it is absolutely a free platform to market our content unless we are going for the paid promotions. All we need to do is make our profiles and pages on these platforms and get going and posting.
It also has been seen that content marketing through the use of social media helps you validate your brand in the eyes of your users and customers. It is a great way to build a certain credibility with your potential customers.
And apparently, there are many benefits of doing content marketing on social media which include cost-effectiveness, improved conversion rates and yes brand awareness.